La inteligencia artificial como herramienta de transformación empresarial: aplicaciones, beneficios y desafíos en los negocios internacionales actuales
DOI:
https://doi.org/10.71068/gps00002Palabras clave:
inteligencia artificial, transformación empresarial, negocios internacionales, competitividad, gobernanza, comercio internacional.Resumen
La inteligencia artificial ha dejado de ser una promesa tecnológica para convertirse en un componente estructural de la operación de las empresas, y su influencia se extiende hoy a la configuración misma de los negocios internacionales. A partir de la producción científica del periodo 2019 a 2023, la presente investigación explora las aplicaciones, los beneficios y los desafíos de la inteligencia artificial como herramienta de transformación empresarial en el contexto de los negocios internacionales actuales, mediante una revisión bibliográfica orientada a las bases Scopus y SciELO que culminó en un corpus depurado de publicaciones elegibles sometidas a análisis temático de contenido. Los resultados muestran que la inteligencia artificial se aplica con éxito creciente en el marketing, el servicio al cliente, la gestión humana, las finanzas, las cadenas de suministro y la internacionalización de las empresas; que su adopción se asocia con la mejora de la eficiencia operativa, la personalización de la experiencia del cliente, la reducción de costos y el fortalecimiento de la competitividad; y que esos beneficios se encuentran condicionados por la calidad de los datos, el talento especializado, la capacidad organizacional y la gobernanza ética, así como por las brechas de adopción entre las regiones. Se concluye que la inteligencia artificial constituye una herramienta de transformación de alcance transversal, cuyo aprovechamiento efectivo exige estrategia, capacidades internas y marcos de gobernanza responsables.
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Derechos de autor 2023 Jorge Alfonso Ajuria Ramos (Autor/a)
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
